• May 25


    Participate online from anywhere


    Learn from their successes, experiments, and mistakes


    Meet product marketing professionals just like you

About the Event

The Virtual PIMpoint—North America 2017 will take place on May 25, 2017 at 11AM ET / 8AM PT in an online venue.

Virtual PIMpoint—North America 2017 will focus on enabling success in micro-moments—those short intent-driven windows of opportunity when consumers can be influenced by content and interaction. Micro-moments have become more important than ever as an opportunity for e-commerce companies to tell compelling product stories.

inRiver also recently released the latest, most innovative version of inRiver PIM, marking an important technology shift and a major leap forward for meeting the customer in the micro-moment. We will present the new features and benefits of inRiver Product Marketing Cloud, so that you can get started today with addressing your customers’ micro-moments.

Virtual PIMpoint—North America 2017 offers a full-day agenda that is designed for any role connected to inRiver PIM—providing e-commerce strategies, case study discussions, partner news, and technology updates.

Over the last five years, the European held PIMpoint has expanded immensely. This year we’re bringing the best of the EMEA event to you no matter where you are located. Don’t miss this great opportunity to join the inRiver community online. Register for a virtual seat to get the latest inRiver PIM insights.

Reserve your spot NOW!

Conference Schedule

Join us for an action-packed day of inspiration and hands-on tips for how to efficiently manage content creation, e-commerce strategies, micro-moments of the customer journey, and the latest PIM updates!

  • Morning
  • Welcome to Virtual PIMpoint

    Niclas Mollin, President & CEO, inRiver

  • Shape your Product Marketing for Micro-Moments

    Niclas Mollin, President & CEO, inRiver

    Customers want to know, go, do, and buy, all right now as they experience moments of their customer journey. How can you give them the quality content they want and need to make their purchase decision now?

  • New Release: inRiver Product Marketing Cloud

    Jimmy Ekbäck, EVP Products & Services, inRiver

    See the exciting new release of inRiver Product Marketing Cloud showing the dynamic management of product content for all channels

  • Feature
  • Feature Demo: What's new in inRiver Product Marketing Cloud

    David Sultan, Director, Sales Engineering, inRiver

    Demo showing highlights from all the new features of the next generation of inRiver PIM

  • Expand the possibilities of the Enrich app with In-Context editing

    David Sultan, Director, Sales Engineering, inRiver
    Thomas Sjöberg, Senior Sales Engineer, inRiver

    See how much easier your work can be with simulated on-page editing of your e-commerce content in inRiver PIM

  • Deep Dive Feature Demo: Planner

    David Sultan, Director, Sales Engineering, inRiver
    Fedde van Feggelen, Director Sales Engineering EMEA, inRiver

    See how the inRiver PIM Planner has been enhanced to help you shape your product marketing activities

  • Customer
  • Disintermediation: the Good, the Bad and the Ugly

    Johan Boström, Co-founder and Evangelist, inRiver

    Johan delves into the fascinating and disturbing phenomenon of disintermediation, covering the causes of removing intermediaries in the supply chain, and the impact on today’s companies.

  • Case Study Highlights from PIMpoint 2017 Copenhagen

    Henrik Béen, Vice President Product Marketing

    This concentrated session highlights the most interesting and critical aspects of the B2B and B2C customer stories shared at Copenhagen PIMpoint 2017.

  • Afternoon
  • Customer Behaviour – Own Your Brand

    Pixie Sartang, Co-Founder & Senior Strategist, House of Harvey

    Pixie puts the spotlight on how brands can develop data driven storytelling platforms that will allow them to create consistent, meaningful experiences across all their touchpoints.

  • The Future Is Now: Trends Transforming Your Business, and Your Life

    Daniel Levine, Global Trends Expert

    Daniel shares latest trends and exciting market developments that are shaping the future of how customers interact and choose to buy

  • A Brand’s Soul

    Johan Lindeberg, founder J. Lindeberg

    Hear the extremely personal professional journey of Johan Lindeberg as he shares the passion and energy behind the creation of the Diesel, Black Denim, and J. Lindeberg brands.

  • Closing Remarks: Event Wrap-up

    Niclas Mollin, President & CEO, inRiver



Adage Technologies develops and delivers web solutions that are reliable, adaptable and scalable while providing clients with an unsurpassed level of service.

Adage uses a proven delivery model to successfully discover, design, develop, demonstrate, and deploy a web application in the most efficient and cost-effective way possible.

Adage has received numerous awards and accolades from clients, partners, and community over the last few years.

Download Corporate Presentation


Aware is a full service digital agency and system integration partner. Through our strong partnerships, Aware taps the power of the best-in-breed technology platforms to strengthen brands, enable marketing strategies and build technology for engaging digital experiences. An award-winning digital agency since 1998, the company is based in Minneapolis, MN USA.


Perficient Digital blends the strategic imagination of an agency with the deep technical acumen of Perficient’s established consultancy background to deliver exceptional customer experiences for the world’s biggest brands. If the fusing of powerful technology and management consulting with insightful agency strategy and creativity is a new convention, we’ve already broken it. Our full-service offering is designed to tackle your ever-changing, ever-increasing business challenges by making sure the executional means never fail the strategic vision.

Download Corporate Presentation


Siteworx is a Design Build Run consultancy crafting digital experience solutions. We focus on content and commerce. We specialize in lean and iterative delivery. We accelerate time-to-value. We achieve business objectives faster and with minimized risk. We deliver craftsmen-level solutions with boutique-level service. We strive to build a world where digital systems give our clients the freedom to grow. To focus on customers. To focus on experiences. Siteworx. Build Fast, Grow Smart

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Virtucom Group provides enterprises with full-service, end-to-end product content solutions.

From consumer electronics to camping gear and video games to golf clubs, Virtucom Group delivers content services for leading multichannel e-commerce in every product category.

Download Corporate Presentation



Sales contact: 1 312 988 0904
E-mail: sales@inriver.com

North America Virtual PIMpoint 2017 is presented to you by inRiver